Aligning your content with your audience is crucial if you want to build an effective user acquisition strategy.
Especially if your app has multiple value propositions that solve unique problems, you need to customize the way you communicate with potential users.
With our Creative Sets Feature, you can see what kind of assets your competitors are using for different keywords to better connect with their audience. This way, you can gather insights and apply the best-performing methods to your own app marketing strategy.
Join us on this use case and see how you can improve your Click-Through Rates with the power of data!
With more than 2,000 ad creatives published in August 2021, Tile Master - Classic Match is one of the top advertising apps in the App Store.
They have users all around the world, and their paid user acquisition strategy is one we can learn from. Not only do they test out different types of creatives to find the best-performing ones, but they also use more than 11 mobile ad networks to extend their reach.
Tile Master is also experimenting with Apple Search Ads, which is not surprising considering the impact of the App Tracking Transparency framework for mobile marketing.
Join us on this Ad Analysis and let's take a look at the mobile advertising strategies of Tile Master - Classic Match!
Google Play Store will also significantly change how the marketplace works. Even though there is no official date, these changes are expected to take effect before 2022.
It is clear that these guidelines are not limited to metadata regulations, but an attempt to change the user experience and perception of the Google Play Store as a whole.
Fewer promotion texts, cleaner app icons, direct app titles, and more.
Join us in this article where we discussed the upcoming changes and how you can prepare your app for an improved Google Play Store.
Our Apple Search Ads Benchmarks Dashboard is Live!
Now you can check out the Apple Search Ads Performance Benchmarks for 26 different categories in 60 regions! You can compare and contrast your own strategy to performance standards and see where you stand in the competition.
From market research to optimization, our dataset is ready to help you improve your user acquisition game in the App Store.
Since the announcement of iOS 15 on June 7, 2021, there has been great excitement amongst the app marketing community.
This update will bring great improvements to both Organic and Paid growth strategies.
Product Page Optimization and Custom Product Pages will allow app marketers to test, analyze the tailor their app marketing strategies according to their needs.
With the release of iOS 15, preparing an effective product page will be more important than ever. Join us on this article we talked about the new features of iOS 15 while also discussing some best practices for optimizing your product pages.
No matter how big your brand is, mobile user acquisition is a perpetual effort. Candy Crush is perhaps one of the biggest names ever in the mobile gaming ecosystem. However, they are just as active in the mobile advertising environment as a freshly released app.
Join us on this ad analysis and find out how they still acquire new users even 8 years after their launch!
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